Work
Kings Energy Group

Fuelling the Prairies, with a site that answers the call

B2B
Lead Generation
Application Forms
Location Finder

A step outside hospitality: a clear B2B site for a prairie fuel company with 60+ years of history, built to turn visits into phone calls and fuel card applications.
Built at SMC Communications | Role: Lead Developer

Kings Energy Group homepage with the tagline 'We answer the call'

Kings Energy Group has provided fuel for demanding operations across Alberta, Saskatchewan and Manitoba for more than 60 years: “Local Fuel Experts. National Network.”

The brief

A step outside hospitality: a B2B site that had to explain a wide range of services clearly and turn visits into phone calls and fuel card applications.

What I built

  • A structure for Products & Services and Fuel Management: bulk delivery, cardlock access, tank rentals and monitoring, lubricants and DEF, reporting.
  • A location finder for the cardlock network, which is expanding across North America.
  • A fuel card application form, plus calls to action built around their promise that “a real person in your region will answer.”
  • A news section and customer testimonials, responsive across devices for customers in the field.

Outcome

A clear, trustworthy site for a regional energy company that makes it easy to get in touch.

Visit the live site →

Awards